RootPlayBook · Reviews
Reviews
Ask, Respond, And Track Reviews Across Every Platform
Consistent, compliant, repeatable
A prospective patient scrolls past your Google listing straight to the reviews before they ever read a word of your site copy, and a thin or stale review count quietly costs you the call. Review velocity is the single highest-leverage local SEO lever a practice controls directly, and it’s controlled by your team, not an ad budget. This section covers how and when to ask on each platform, HIPAA-safe response guidance for every star rating, and the Review Sprint system that makes the ask happen every month without a reminder from management. Start with whichever platform your practice is weakest on.
Resources
Ask, respond, and track — by platform
Each platform behaves differently. Use the right playbook for where the review is actually happening.
Google Reviews
The primary ranking signal. Ask, respond, and hit realistic monthly targets.
Read guideFacebook Reviews
Ambient, social reach a Google review can’t get — recommendations reach people who weren’t looking for you.
Read guideRealSelf
Late-funnel validation. Where researching patients decide whether to actually book.
Read guideWhere your next patient spends months researching before ever calling.
Read guideResponse Templates
Fill-in-the-blank, HIPAA-safe replies for every star rating, 5 down to 1, plus fake reviews.
Read guideReview Re-Awakening
Bring dormant patients (6+ months out) back for a review, with the right message at the right time.
Read guideNeed to respond to a review right now?
Fill-in-the-blank, HIPAA-safe replies for every star rating, 5 down to 1, plus how to handle fake or spam reviews.
Get the TemplatesReviews slowing down?
Most practices have hundreds of happy patients who never left a review. The Re-Awakening Playbook shows your team exactly when and how to bring them back.
Open the PlaybookNever confirm or deny that someone is (or was) a patient. Never reference their procedure, visit dates, or any detail that identifies them. A safe response reads as if it could apply to any member of the public. Always respond within 48 hours.
The Review Sprint
A staff-driven, no-GHL-dependency system for generating reviews consistently: in-person asks backed by a monthly team contest. Works alongside every platform above.
See the Review SprintWhile we’re on the subject of five stars
Know a practice that’s overdue for a reputation like this one?
Refer them in and earn when they come on board.