A well-shot twenty-second B-roll clip does more for social proof and reach than a static photo ever will, and most practices already own the camera that can shoot it: their phone. Video is the fastest-growing content format for hair restoration practices, and this section covers the phone-camera fundamentals that make footage look intentional instead of accidental. It walks through the footage types worth building, testimonials, B-roll, and quick social clips, plus iPhone and Android settings tuned to each device’s camera app. Every video needs the same consent steps as a photo before it can be used. Shoot with what’s already in your pocket.
🎬 5 Guides⚖ Consent Required for Patients
The five video training guides
Each one, its own page
No more “View Guide” buttons that bounce back to the dashboard, and no more scrolling one long page to find a section.
Five video apps per platform that give you manual control, locked frame rate and exposure, and a cinematic color pipeline, so patient stories and procedure clips look polished instead of handheld. Blackmagic Camera is the one to start with.
iOS
Blackmagic Camera
Free digital-film controls: frame rate, shutter angle, ISO, and white balance in one tap, plus 10-bit ProRes recording for a true cinematic look.
Shooting tip: for a natural cinematic look, shoot 24 or 30 fps with the shutter angle at 180 degrees, add an ND filter in bright rooms, and lock exposure and white balance so the footage holds steady. Frame horizontally and keep lighting the same from clip to clip.
