Reviews / Facebook
Facebook Reviews
Social Reach, Ambient Referral, Cross-Platform Proof
Consistent, compliant, repeatable
Someone in a local Facebook group asks for a hair restoration recommendation, and the practices with real, recent Facebook reviews are the ones that get tagged. A Facebook recommendation reaches people who weren’t actively searching for you at all, something no other review platform does, and Google indexes that rating too. This guide covers why Facebook recommendations work differently from a Google review, the ask that gets one, and the Review Sprint Kit your team already uses elsewhere. Don’t skip this platform because it feels secondary. It reaches patients no other platform does.
Why Facebook Recommendations Work
Facebook is the only major review platform where a recommendation can reach people who weren’t looking for you. Every other platform requires a search first. One recommendation from a happy patient is an unsolicited warm referral to their entire social network.
“Can’t say enough about Dr. Alexander and the team at Biltmore. I was skeptical for years before I finally made the call. Six months later I genuinely can’t believe the difference. If anyone I know is thinking about this, just call them.”
Michael P. recommends Biltmore Hair Restoration ✓ — this post reached 312 people, including 18 of Michael’s friends in the Phoenix area. 4 clicked through to the practice’s Facebook page.
Google Indexes Your Facebook Rating
Search for your practice by name in Google. In the knowledge panel, you’ll often see a Facebook entry showing your rating and recommendation count. Facebook social proof shows up to patients searching Google, not just patients already on Facebook.
The Ask
Confirm Reviews are enabled on your Page
Page Settings > Templates and Tabs. If Recommendations is off, no button appears for patients. Many practices have it off without knowing.
In-person ask, same timing as Google
The 6–9 month result appointment. Mention both platforms: “Whichever you’re more comfortable on is perfect.” Don’t compete, let the patient choose.
Encourage a photo if they’re comfortable
Frame it as optional and patient-led. Posts with a photo see a 42% reach increase.
Respond warmly within 48 hours
Facebook’s social context allows a warmer response than Google. Still: no clinical confirmation, no procedure specifics.
| Platform | Format | Primary Reach | Response Tone |
|---|---|---|---|
| 1–5 stars + text | People actively searching for you | Professional, brief. HIPAA-compliant. | |
| Yes/No + optional text + photo | The reviewer’s social network, passive, ambient | Warm, personal. Still HIPAA-compliant. |
When responding to any recommendation: do not confirm the person was a patient, do not reference their procedure. “It means a lot to us that you shared this” is correct. “We’re so glad your FUE procedure went well” is a HIPAA violation.
While we’re on the subject of five stars
Know a practice that’s overdue for a reputation like this one?
Refer them in and earn when they come on board.